AXIOS Austin writes, "aiming to win older empty nesters, Austin apartment developers are now including spas and libraries.
Why it matters: More senior communities look like modern luxury apartments.
Driving the news: America is going gray. Baby boomers and their kids make up a growing share of the country's population, according to Census Bureau data.
- In greater Austin, the share of renter households that are 55 or older has hopped from 11.1% in 2005 to 17.6% last year.
What's happening: Apartment developers are courting empty nesters as young as 55 years old, dangling prime locations, easy living and amenities you'd expect at a five-star hotel, senior living expert James Hill with Houston-based Kirksey Architecture tells Axios.
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